The March 3 edition of NBA Saturday Primetime on ABC presented by YouTube TV – the Houston Rockets defeated the Boston Celtics in a thriller – drew 3,193,000 viewers, up 91 percent from last year’s comparable broadcast between the Chicago Bulls and LA Clippers (1,673,000 viewers), according to Nielsen. The March 3 broadcast peaked with nearly five million viewers (4,990,000) at 11 p.m. ET.
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NBA Saturday Primetime on ABC: Boston Celtics-Houston Rockets Blockbuster Delivers 91 Percent Viewership Increase From Last Year
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